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NMI, Nielsen Align to Offer Insight into LOHAS Consumers

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By: Sean Moloughney

Editor, Nutraceuticals World

The Natural Marketing Institute (NMI), Harleysville, PA, and The Nielsen Company, New York, NY, have teamed up to provide insights into NMI’s Lifestyles Of Health And Sustainability (LOHAS) consumer segmentation model and expertise. The relationship will provide consumer packaged goods (CPG) manufacturers and retailers with actionable insights on the $209 billion LOHAS market. Nielsen will incorporate NMI’s proprietary segmentation model into its Homescan Consumer Panel and Spectra BehaviorScape Framework, enabling NMI and Nielsen to quantify LOHAS consumers’ attitudes, psychographics, and behavioral patterns into their actual purchase behavior.

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